The Untold Story of Master P’s Hidden Co-Founder and the Man Who Engineered the Machine That Changed Southern Hip-Hop Forever
By: Jamal “Sultan” Leigh
INTRODUCTION: THE OTHER HALF OF THE LEGEND
Every empire has two pillars, the visionary and the executor. In the story of No Limit Records, most of the world knows Percy “Master P” Miller as the front man.
But behind the lights, behind the platinum tanks and million dollar album drops, there stood another mind: Anthony “Big Boz” Boswell, the quiet strategist who helped turn street hustle into organized power.
Big Boz wasn’t the celebrity. He was the system. Where Master P talked, Boz moved. Where others celebrated fame, Boz managed the flow, money, artists, schedules, and survival.
He was the executive hand of No Limit, the enforcer of order, and the blueprint for loyalty in an industry built on betrayal.
FROM CALIOPE TO CONTROL
Born in the struggle, raised in the Calliope Projects, Third Ward, New Orleans
- Anthony Boswell, known across the city as Big Boz, came up under the same pressure cooker that shaped Master P.
- Poverty, violence, and survival were daily lessons; leadership was a necessity, not a hobby.
- The two grew up together, friends before fame, partners before profit.
While P chased basketball and business, Boz studied the psychology of the block, learning people, power, and loyalty.
By the late 1980s, when Master P began experimenting with music and retail in Richmond, California. Big Boz was his unseen balance, the person who made sure every move was grounded in structure, not impulse.
BUILDING THE EMPIRE: THE RISE OF NO LIMIT
When No Limit Records exploded in the mid 1990s, the world saw the covers: tanks, chains, and platinum plaques. What they didn’t see was Big Boz’s operational discipline.
Official Titles and Responsibilities
- Vice President of Operations, No Limit Records
- Head of Bout It Bout It Management, the internal management wing controlling artist releases, touring, and payroll
- Film Executive and Co Producer on several No Limit projects, including I’m Bout It(1997) and I Got the Hook Up(1998), the label’s entry into independent cinema
- Talent Manager and Strategic Advisor for core No Limit artists: C Murder, Silkk the Shocker, Mia X, and Snoop Dogg during his transition from Death Row
Boz helped transform No Limit from a neighborhood label into a fully integrated business ecosystem encompassing music, film, merchandise, and management. Years before vertical integration became a corporate buzzword.
LEADERSHIP STYLE: CONTROL THROUGH LOYALTY
Big Boz didn’t lead with noise; he led with presence.
His Leadership Codes
- Discipline: Every move was scheduled. Chaos didn’t exist under his watch.
- Loyalty as Currency: If you were loyal, you were protected.
- Execution over Emotion: He didn’t chase headlines. He chased completion.
- Empathy for the Grind: Artists trusted him because he spoke their language. He had lived it.
- Strategic Silence: He avoided interviews, awards, and cameras, choosing influence over attention.
Where Master P built the brand, Boz built the infrastructure. He managed the people, diffused the drama, and executed the vision with the precision of a military general.
Artists describe him as calm but unbreakable, the one man you didn’t want to disappoint.
THE EXECUTIVE PRODUCER’S BLUEPRINT
Though rarely credited on paper, Big Boz functioned as an executive producer on multiple projects under the No Limit Films banner.
Film and Media Involvement
- I’m Bout It (1997): Acted in and oversaw production logistics ensuring local cast, security, and distribution ran smoothly.
- I Got the Hook Up (1998): Worked with Master P to structure deals between No Limit Films and Priority Records, building one of the first Black owned studio pipelines.
- Bout It Bout It Management: Served as production liaison between the music division and film crew, helping cross promote soundtracks and movies simultaneously, a marketing method later copied by major labels.
He wasn’t a Hollywood producer chasing credits; he was the operator ensuring every product from No Limit turned profit.
That’s what makes him the secret weapon, the unseen executive who held every piece of the machine together.
THE SECRET WEAPON OF NO LIMIT
Most people saw No Limit’s success and assumed it was all Master P. But P himself often credited the team, and in that team, Big Boz was the core.
He was the:
- Architect of internal structure, building management systems before labels called them departments.
- Shield against chaos, keeping artists productive while avoiding street politics.
- Loyal second in command, never trying to outshine P, focused solely on keeping the machine running.
- Financial advisor and cultural translator, helping the label navigate both corporate boardrooms and the block.
When No Limit crossed the hundred million dollar mark in record sales, Master P reportedly handed Boz his first legit million dollar check, proof of brotherhood, not charity. That gesture said it all: Boz wasn’t staff; he was family.
KEY INSIGHT
Every visionary needs a general. Every king needs a silent dragon.
Big Boz represented that law. He was the balance between vision and execution, the reason No Limit lasted beyond the game, survived lawsuits, and left behind a model that independent artists still copy today.
He showed that leadership doesn’t need microphones; sometimes it needs spreadsheets, structure, and steady hands.
LEGACY AND LATER LIFE
After No Limit’s height, Boz faced his own trials, legal battles, imprisonment, and rebuilding his life. He spoke publicly about redemption and learning to transition from street life to legitimate enterprise.
Even after decades, his bond with Master P remains intact. He appears at events, interviews, and cultural reunions, still carrying the calm aura of a man who has seen it all and learned from every cycle.
To this day, he is respected by those who understand real power doesn’t always sit in front of the camera.
CONCLUSION: THE CODE OF BIG BOZ
Big Boz’s life is the hidden chapter of hip hop business history, proof that structure builds empires.
He turned loyalty into leadership, discipline into profit, and brotherhood into legend. While Master P was the architect the world saw, Big Boz was the engineer who made the design stand.
His story is a blueprint for every modern mogul who wants to lead with silence, strategy, and results.
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Because every Master P needs a Big Boz, and every Big Boz deserves a system built for kings who move in silence.
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