01Introduction

This Cookie Policy explains how PrimalMogul AI, operated by Supreme Lion Group LLC, uses cookies and similar technologies on primalmogul.com.

It applies to all visitors, users of free public tools such as the Business Power Audit, paid Members of PrimalMogul Elite and PrimalMogul BoardRoom, and customers, across all pages including content pages, membership pricing pages, the member dashboard, AI tool areas, store and checkout pages, and forms.

This Policy should be read together with our Privacy Policy and Terms and Conditions. Capitalized terms not defined here have the meaning given in those documents.

02What Cookies Are

Cookies are small text files stored on your device when you visit a website. They allow a site to remember information such as login status, cart contents, display preferences, security state, and your cookie choices.

We also use related technologies including pixels, tags, scripts, browser local storage, and session storage. In this Policy, “cookies” includes all of these. Local storage and session storage are listed in the tables in Section 6 alongside cookies.

03Scope and Territorial Application

The Platform is operated from the United States and intended for users located in the United States. We do not target, direct, or market the Platform to residents of the European Economic Area, the United Kingdom, or Switzerland.

We apply the following approach regardless of where you visit from: strictly necessary and security cookies are set automatically because the Platform cannot operate without them. All other cookies are set only after you make a choice through our cookie preference control.

04Why We Use Cookies

We use cookies to:

• keep the website, member dashboard, and AI tool areas functioning;
• maintain login sessions and membership access;
• operate the shopping cart, checkout, and digital product delivery;
• remember your cookie choices and display preferences;
• protect against fraud, spam, bot activity, and unauthorized access to member content;
• measure how the site performs and which pages and resources are used; and
• only with your consent, measure advertising campaigns and show relevant PrimalMogul AI ads on other platforms.

05Cookie Categories

5.1 Strictly Necessary (always active)

Required for the Platform to operate. These support login sessions, membership access verification, cart and checkout, security and anti-spam protection, and storage of your cookie preferences.

These cannot be disabled through our preference control. Blocking them in your browser will prevent login, checkout, and access to member content.

5.2 Functionality (optional)

Remember display preferences, dashboard settings, and form state to improve repeat visits. Rejecting these makes some features less convenient but does not restrict access.

5.3 Analytics and Performance (optional)

Help us understand which pages and resources are used, where visitors arrive from, how the site performs, and where errors occur. Data is aggregated or pseudonymized where the provider supports it.

5.4 Advertising and Targeting (optional)

These cookies and pixels are set by advertising platforms, such as Meta and Google Ads, to measure campaigns, build audiences, and show relevant PrimalMogul AI ads on other sites. Under California and several other state laws, this may constitute “sharing” or “targeted advertising.” They are set only with your consent. You may withdraw consent at any time through our cookie preference control or the “Do Not Sell or Share My Personal Information” link in our site footer. Advertising cookies never receive your AI conversations, Company Memory, business figures, or assessment answers.

5.5 Security and Platform Integrity (always active)

Detect suspicious login attempts, spam, bot activity, checkout abuse, and unauthorized access to member content. Treated as strictly necessary because they protect your account and our Members’ paid content.

5.6 Embedded Content

Pages may contain embedded third-party content such as video players, payment frames, or social media content. Embedded content behaves as if you visited that third party’s site directly and may set its own cookies under its own policies. We do not control it. Where our consent control supports it, embedded content is blocked until you consent.

06Cookies We Set

The tables below list the cookies and similar technologies used by the services that run the Platform, with typical names and durations. Exact names and durations are set by each provider, can change when a provider updates its software, and are confirmed through periodic scans by our cookie consent tool. If you encounter a cookie not listed here, contact privacy@primalmogul.com.

6.1 Strictly Necessary

6.2 Functionality

6.3 Analytics and Performance

6.4 Advertising and Targeting

07Third-Party Providers

Third parties that may set cookies through the Platform are listed in the tables in Section 6 and correspond to the service providers listed in Schedule E of our Privacy Policy. The two lists are maintained together.

We do not control cookies once a third party sets them. Review those providers’ own cookie and privacy policies for their practices.

If we add or remove a provider, this Policy and Privacy Policy Schedule E are updated together.

08Your Choices

8.1 Cookie Preference Control

Use the cookie preference link in our site footer to accept, reject, or customize optional categories at any time. The control is available on every page, before and after you make an initial choice. Rejecting is as easy and as visible as accepting, withdrawing consent takes no more steps than giving it, and closing the banner without a choice is not treated as consent.

Strictly necessary and security cookies cannot be disabled through this control.

8.2 Your Choice Persists

Your cookie preference is stored for 365 days, after which we ask again. Clearing your browser cookies also clears your preference, and the banner will reappear.

8.3 Consent Records

We keep a record of consent choices, including the categories selected and the date, for 24 months, so that we can demonstrate what was consented to and when. These records are not used for marketing.

8.4 Browser Settings

Most browsers let you block or delete cookies. Blocking all cookies will prevent login, membership access, and checkout from working.

8.5 Global Privacy Control

We honor the Global Privacy Control signal and other recognized universal opt-out mechanisms as a valid request to opt out of the sale or sharing of personal information from the browser sending the signal. When we detect such a signal, advertising cookies are not set and our cookie preference control shows that your opt-out has been honored. Because these signals are browser-based, honoring one does not link the choice to your account unless you are logged in.

8.6 Do Not Track

There is no uniform industry standard for Do Not Track, and we do not respond to Do Not Track signals. We do honor Global Privacy Control as described in Section 8.5.

8.7 No Penalty

Rejecting optional cookies does not change your membership, pricing, access, or level of service in any way.

09State Privacy Rights

Depending on your state of residence, you may have the right to opt out of the sale or sharing of personal information and of targeted advertising, and to access, correct, or delete personal information.

Full details of these rights, including how to submit a request, our verification process, response deadlines, and the appeal process, appear in Section 12 of our Privacy Policy. Requests go to privacy@primalmogul.com.

Our position on sale and sharing appears in Section 11 of our Privacy Policy and in Section 5.4 above. Both state the same position: we do not sell personal information, and we share identifiers and browsing activity with advertising platforms only after you consent to advertising cookies.

10Age Requirement

The Platform is for adults. You must be at least eighteen (18) years of age to create an account.

We do not knowingly set advertising or targeting cookies for anyone under eighteen, and we do not sell or share the personal information of consumers under sixteen (16) years of age. If you believe a child has used the Platform, contact privacy@primalmogul.com.

11Server-Side and Non-Cookie Tracking

Some measurement technologies send data directly from our servers rather than through your browser, so cookie controls cannot block them. We do not currently use server-side tracking or conversion API technologies. If we use such technologies in the future and they process personal information, the choices described in Section 8 and the rights outlined in Section 9 will continue to apply, and we will honor opt-out requests at the server level.

12Changes to This Policy

We may update this Policy when our technology, providers, or legal obligations change.

For material changes, including adding any new category of cookie or any new third-party provider that sets cookies, we will provide notice through the cookie preference control and request a fresh consent choice before the new technology is active. We will update the version number and effective date above.

Material changes apply prospectively only. We do not apply new tracking technology to information collected before the change without a new consent choice. Continued browsing is not consent. Prior versions are available on request.

13Contact