🎤 Kendrick, Doechii, and Drake Dominate the 2025 BET Awards — But This Year’s Real Win Is Strategy
LOS ANGELES — May 23, 2025 | Primal Mogul News
The 2025 BET Awards are officially locked in — and the nominees are sending a clear message. The new power circle of Hip-Hop is stacked with artists who don’t just make noise — they move music markets.
Set to air live from the Peacock Theater in Los Angeles on June 9 at 8 p.m. ET, this year’s show marks the 25th anniversary of the BET Awards. It’s more than a celebration — it’s a scoreboard for the culture.
👑 Kendrick Lamar Leads with 10 Nominations — All Business, No Gimmicks
Kendrick showed up to change the music game
With 10 nominations — including Best Male Hip Hop Artist, Album of the Year (GNX), and multiple Video of the Year nods — he’s not just being honored. He’s being acknowledged for his control, execution, and elite-level music mastery.
He’s nominated for tracks like “Not Like Us” and high-stakes collabs like “Luther” (with SZA) and “Like That” (with Future and Metro Boomin) — records that double as brand statements. This is what it looks like when an artist becomes a corporation.
🐐 Doechii Makes a Statement. Drake Still Plays Chess.
Following Kendrick is Doechii, who racked up six nominations across major categories — including Best Female Hip Hop Artist, Video of the Year, and Album of the Year (Alligator Bites Never Heal). She’s the one new artists are watching — a creative disruptor with a serious digital footprint.
Then there’s Drake, still sitting comfortably in the empire seat — six nominations, including Album of the Year ($Ome $Exy $Ongs 4 U) and Best Collaboration. Say what you want, but Drizzy remains a data-driven dynasty.
Other major players stacking nominations include Future, GloRilla, SZA, Metro Boomin, The Weeknd, Tyler, the Creator, and Ayra Starr — all showing up not just for the music, but the narratives they control across platforms.
🎬 The BET Awards Is Bigger Than an Awards Show — It’s a KPI Check for the Culture
From Best Group to Best International Act, the categories read like a breakdown of who’s building vertically — across music, film, social media, sports, and brand partnerships.
It’s a reminder that in 2025, artists aren’t just entertainers — they’re brands, media platforms, and digital economies.
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