Introduction: My Brother’s Keeper
Blacc Sam and Nipsey Hussle are brothers who’s bond is more than just music. It’s a powerful connection that Blacc Sam fiercely protects at all cost.
In the heart of South Los Angeles, where struggle and success often collide. One man emerged as a quiet force behind an empire: Samiel Asghedom, known to many as “Blacc Sam.”
The older brother of the late, great Nipsey Hussle. Blacc Sam’s story is one of resilience, vision, and unwavering commitment to his community.
While Nipsey Hussle became the face of their movement. Blacc Sam was the strategist. The backbone, and the man who ensured that every dream they chased was grounded in reality.
Humble Beginnings: Growing Up in Crenshaw
Born on March 4, 1982(Pisces), Samiel Asghedom grew up in the Crenshaw district of Los Angeles. A neighborhood rich in culture but plagued by socio-economic challenges.
He and his younger brother, Ermias (better known as Nipsey Hussle), were raised by their mother, Angelique Smith, and their Eritrean father, Dawit Asghedom. From a young age, their father instilled in them a deep sense of pride in their Eritrean roots and a relentless work ethic.
The Asghedom brothers were close. Bonded by their shared environment and a mutual desire to rise above the circumstances they were born into.
While many of their peers were caught up in the pitfalls of street life. Blacc Sam and Nipsey Hussle were busy plotting their escape. One that didn’t involve leaving their neighborhood behind, but rather uplifting it.
The Early Hustle: A Taste for Entrepreneurship
Samiel, known for his sharp mind and business acumen, was the driving force behind their early ventures. The brothers started by selling CDs and merchandise out of the trunk of their car. Hustling on the streets of Crenshaw.
Blacc Sam was the one who handled the business, ensuring that every move they made was strategic. It wasn’t just about making a quick buck. It was about building something sustainable.
Their hustle was driven by a deep understanding that success wasn’t just about personal gain. It was about creating opportunities and paving the way for others in their community.
This mindset would eventually lay the foundation for what would become The Marathon Clothing store and All Money In Records.
The Marathon Clothing: A Vision Realized
In 2017, the Blacc Sam and Nipsey Hussle took a bold step in their journey. By opening The Marathon Clothing store on Slauson Avenue. But this was no ordinary retail store. It was a symbol of empowerment, resilience, and community pride.
While others might have advised them to open in a more affluent area. Blacc Sam was adamant about keeping it local. He believed that if they could make it work in Crenshaw. They could prove to their community—and themselves that success was possible without abandoning their roots.
The Marathon Clothing store quickly became a cultural landmark. Attracting people from all over the world. Who were drawn to the movement that Blacc Sam and Nipsey Hussle were building.
The brand’s slogan, “The Marathon Continues.” Became a rallying cry for those who believed in perseverance, self-reliance, and the relentless pursuit of their goals.
All Money In Records: Independent and Uncompromised
Alongside The Marathon Clothing, Black Sam played a crucial role in the founding and operation of All Money In Records. The independent label established by Blacc Sam and Nipsey Hussle.
In an industry known for exploiting artists. Blacc Sam was determined to build something different. An entity where they retained full ownership and creative control.
One of the lesser-known aspects of Blacc Sam’s work is his role in negotiating deals and managing the label’s finances. He pushed for Nipsey to release his music independently. A move that many in the industry viewed as risky. But for Samiel, it was a calculated risk—one rooted in the belief that true power comes from ownership.
This focus on ownership and independence wasn’t just about business. It was about setting an example for future generations. Black Sam understood that by retaining control of their work, they could build a legacy that would outlast them both.
This long-term vision is a testament to his ambitious mindset—a mindset that prioritizes legacy over short-term gains.
The Ambitious Mindset: Lessons from Blacc Sam
Blacc Sam’s ambitious mindset is characterized by several key traits that have been instrumental in his journey:
- Strategic Patience: Blacc Sam understood that real success takes time. He was willing to play the long game. Making decisions that would pay off in the long run rather than opting for quick wins.
- Calculated Risk-Taking: While many entrepreneurs are drawn to flashy risks, Sam’s risks were always calculated. His decision to keep The Marathon Clothing store in Crenshaw and to push for independent music releases. Were moves grounded in thorough research and deep understanding.
- Community-Centric Vision: At the core of everything Blacc Sam does is a desire to uplift his community. His decision to stay in Crenshaw wasn’t just about business. It was about proving that success can be achieved without leaving your roots behind.
- Relentless Work Ethic: Blacc Sam is known for his tireless work ethic. Whether it was managing supply chains or overseeing marketing strategies. He was often the first one in and the last one out, ensuring that everything ran smoothly.
- Unwavering Integrity: In a world where shortcuts are tempting, Blacc Sam remained committed to his principles. His high standard of integrity earned him respect and solidified his role as a leader. Not just in his business, but in his community.
The Unseen Contributions: Blacc Sam Behind the Scenes
While Nipsey was often the public face of their endeavors. Blacc Sam was the one making sure everything behind the scenes was running like clockwork. From managing day-to-day operations to overseeing the logistics of their businesses, Samiel’s contributions were crucial to their success.
One of the most significant, yet often overlooked, aspects of Blacc Sam’s work is his role in real estate development. He was instrumental in acquiring the property where The Marathon Clothing store is located.
As well as other real estate ventures that they planned to develop into community centers, housing projects, and business incubators.
His foresight into the importance of land ownership is a key part of his ambitious vision. A powerful vision that extended far beyond retail or music.
Carrying the Torch: The Marathon Continues
After Nipsey Hussle’s tragic passing in March 2019, Blacc Sam faced the monumental task of carrying on his brother’s legacy. But he wasn’t just maintaining what they had built; he was expanding it.
Under his leadership, The Marathon Clothing has grown into a global brand. All Money In Records continues to thrive. Signing new artists who embody the same independent spirit that he and Nipsey championed.
Blacc Sam’s work is far from over. He continues to build on the foundation they laid together. Driven by the same principles of ownership, community, and relentless ambition that have guided him from the beginning.
His story is a powerful reminder that success isn’t just about individual achievement. It’s about creating a legacy that uplifts others and stands the test of time.
Personal Life
Blacc Sam is a private individual, known for keeping a low profile despite the high visibility of his work. He is deeply committed to his family and the community. Often working behind the scenes to push forward the initiatives that he and Nipsey envisioned.
His dedication to his brother’s legacy is unwavering. As he continues to play a crucial role in preserving and expanding the impact of their work.
The Hussle Continues
Since Nipsey Hussle’s passing, Blacc Sam has taken on the responsibility of preserving and expanding the legacy they built together.
All Money In Records:
All Money In Records remains active as an independent label. Staying true to its core principles of ownership and artistic freedom. The label continues to support and promote artists like J Stone, Pacman da Gunman, and Cobby Supreme. Artists who were close to Nipsey and share the same dedication to authenticity and independence that All Money In represents.
The Marathon Clothing Store
Marathon Clothing, once a staple of the Crenshaw neighborhood, has since expanded its reach. The original store on Crenshaw and Slauson. Which became a landmark after Nipsey’s death. Continues to hold significant cultural and emotional value.
However, recognizing the need to evolve and reach new audiences. Blacc Sam spearheaded the opening of a new Marathon Clothing store on Melrose Avenue in Los Angeles.
This location is situated in one of the city’s most vibrant retail districts. Allowing the brand to connect with a broader demographic. While continuing to serve as a symbol of resilience and community empowerment.
The new store on Melrose Avenue is more than just a retail space. It is a continuation of Nipsey’s vision, merging fashion with a deeper cultural significance.
The store features exclusive Marathon Clothing merchandise, including limited-edition items that pay homage to Nipsey’s legacy. This new location also serves as a hub for community events. Further solidifying The Marathon’s commitment to giving back and uplifting the community.
Online Presence:
In addition to the physical stores. The Marathon Clothing has a strong online presence. Allowing supporters worldwide to access merchandise that embodies the spirit of the Marathon movement.
Blacc Sam has also expanded into new ventures, such as The Marathon Collective. A cannabis dispensary that continues the legacy of entrepreneurship and community upliftment that he and Nipsey championed.
Through these efforts. Blacc Sam ensures that the legacy of The Marathon and All Money In Records continues to grow. Reaching new heights while staying true to the values that he and Nipsey Hussle built together.
Final Thoughts: A Legacy of Resilience and Vision
In Conclusion: For anyone looking to build something meaningful, Black Sam’s journey offers invaluable lessons.
From his humble beginnings in Crenshaw to building an empire alongside his brother. His story is one of resilience, strategic thinking, and unwavering commitment to his community.
Blacc Sam’s life is a testament to the power of ambition, vision, and integrity.
As we continue to witness the impact of The Marathon and All Money In. It’s clear that Samiel Asghedom’s work is not just about business—it’s about leaving a lasting legacy. The marathon, as they say, continues.
Blacc Sam’s story is a blueprint for anyone looking to achieve greatness. By playing the long game, taking calculated risks, and always remembering where you came from.
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