Fawn Weaver, a business woman and historian, intimately understands this process, embarking on a journey to celebrate an unseen yet pivotal figure in whiskey making – Nathan “Nearest” Green.

Unveiling history is a bit like brewing whiskey. It takes time, precision, and an unwavering curiosity to extract the truth from the grains of time.

This journey would not only unearth a piece of hidden history but also lead to the creation of the fastest-growing American whiskey brand – Uncle Nearest Premium Whiskey.

Dive in, and let’s explore this captivating journey of discovery, entrepreneurship, and unshakeable legacy.

Introduction

Fawn Weaver Born In 1976(Year Of The Dragon) is an American entrepreneur and author who holds the position of CEO at Grant Sidney Inc.

In 2017, Weaver co-founded Uncle Nearest Premium Whiskey.

Where she serves as the Chief Historian and CEO. She is the founder of the Nearest Green Foundation. In March 2021, she was named to Endeavor’s board of directors.

If you have ever savored the taste of Uncle Nearest Premium Whiskey, you are sipping on a spirit steeped in history.

You are partaking in a legacy long overlooked, yet crucial to the American whiskey industry.

It’s a legacy that Fawn Weaver, CEO and Founder of Uncle Nearest, painstakingly researched and passionately dedicated herself to preserving.

But this isn’t just a story about whiskey. It’s a story about a black female business leader – Fawn, who transformed a forgotten piece of history into a billion-dollar empire.

The seed of Uncle Nearest was planted when Fawn stumbled upon a New York Times article telling the story of Nathan “Nearest” Green, a formerly enslaved distiller who taught the iconic Jack Daniel how to make whiskey.

Intrigued, appalled, and ignited by this revelation, Fawn set out to bring Green’s story to light.

A meticulous and dedicated investigation ensued, piecing together history, tasting years of silence and neglect, and finally, the establishment of Uncle Nearest Premium Whiskey.

Rediscovering a Hidden Legacy

Fawn Weaver, as a historian, author, and entrepreneur, has always been fascinated by the forgotten narratives lying beneath the surface of widely accepted histories.

As she delved into the past, trawling through archives, speaking with Green’s descendants, and piecing together fragments of a fractured tale, she began to realize the significance of Nearest Green.

He wasn’t just another worker in the Jack Daniel’s distillery–he was the master distiller.

Recognizing the injustice of Green’s story being brushed aside, Fawn saw an opportunity to right a historical wrong.

She embarked on a mission to honor Green, ensuring his contributions to the whiskey industry were not only acknowledged but celebrated.

This quest would soon manifest itself in the form of Uncle Nearest Premium Whiskey.

Founding Uncle Nearest Premium Whiskey

In the heart of Tennessee, in 2017, Fawn Weaver founded Uncle Nearest Premium Whiskey.

Nestled among the rolling hills and fertile soil, a brand was born to honor and celebrate the forgotten master distiller, Nearest Green.

The brand, under Weaver’s leadership, quickly distinguished itself through its commitment to:

• Quality: As each batch was meticulously crafted using traditional methods
• Authenticity: By maintaining the integrity of Green’s original distilling techniques
• Excellence: Producing a whiskey that not only honored its namesake but set a new standard in the industry

Fawn Weaver’s eye for detail ensured that Uncle Nearest Premium Whiskey was more than a beverage – it was a tribute.

A tribute that, in a few years, would become one of the fastest-growing American whiskey brands, available in over 45,000 locations worldwide.

Achieving Unprecedented Success

Raising the Bar

Under Weaver’s guidance, Uncle Nearest Premium Whiskey quickly became a standout in the spirits industry.

The focus wasn’t just on making great whiskey; it was about creating a brand that celebrated an overlooked yet pivotal figure in American whiskey history.

Breaking Records

By 2023, Uncle Nearest Premium Whiskey was valued at over $1 billion, making it one of the fastest-growing American whiskey brands.

The whiskey is now available in more than 45,000 locations worldwide, including stores, bars, hotels, and restaurants.

Winning Accolades

Uncle Nearest Premium Whiskey has received widespread acclaim, winning numerous awards for its exceptional quality.

These accolades not only highlight the product’s excellence but also reinforce the brand’s commitment to honoring Green’s legacy through unparalleled quality.

Becoming a Household Name

The success of Uncle Nearest Premium Whiskey has been nothing short of extraordinary.

It has not only carved its space in a competitive industry but also challenged traditional narratives, shifting the spotlight to previously unrecognized individuals.

Industry Recognition and Awards

Despite the whiskey industry being dominated by established brands, Uncle Nearest Premium Whiskey has made a name for itself through sheer quality and authenticity.

It has garnered recognition and awards from various prestigious spirits competitions.

These accolades are a testament to its superior craftsmanship, a nod to Green’s rich yet overlooked legacy in whiskey making.

But the success of Uncle Nearest Premium Whiskey is not limited to awards.

Under Weaver’s leadership, the brand has become a beacon for diversity and inclusion in the spirits industry.

By mentoring minority entrepreneurs, Fawn has pushed for a more inclusive environment within the industry.

She has been instrumental in advocating for the historical contributions of Black distillers, a narrative that has long been sidelined.

Furthermore, Uncle Nearest Premium Whiskey has extended its impact through storytelling. Weaver’s book, “Love & Whiskey,” spins a nuanced tale of Nearest Green and Jack Daniel’s friendship and collaboration during a turbulent time in American history.

It further cements the brand’s mission of honoring and preserving Green’s legacy.

Promoting Diversity and Inclusion

Beyond its commercial success, Uncle Nearest Premium Whiskey has become a champion of diversity and inclusion in the spirits industry.

Its initiatives include:

• Mentoring minority entrepreneurs, aiming to foster a more inclusive environment within the industry.
• Raising awareness about the historical contributions of Black distillers.
• Establishing the Nearest Green Foundation, a platform that provides scholarships to Green’s descendants and supports educational initiatives aimed at preserving and promoting the history of African American contributions to the whiskey industry.

These initiatives ensure that Green’s legacy continues to inspire future generations.

Expanding Impact Through Storytelling

Fawn knew that paying homage to Nearest Green was more than just creating a whiskey brand in his name.

It was about shining a light on an untold history, sharing a forgotten story with the world. And she did just that. Not only did she launch

Uncle Nearest Premium Whiskey, but she also told the tale of a friendship and collaboration between Nearest Green and Jack Daniel through her book, “Love & Whiskey.”

The book delves into the shared history of these two men during a time when their friendship would have been considered controversial.

Through this narrative, Weaver has further cemented the brand’s mission of preserving and honoring Green’s legacy. But the story doesn’t end there.

Fawn’s vision for Uncle Nearest Premium Whiskey goes beyond its current success.

She aspires to elevate the brand to greater heights. Expanding its influence while remaining dedicated to its founding principles of quality, authenticity, and recognition of historical contributions.

Strategic Growth and Financial Success

The story of Fawn Weaver’s Uncle Nearest Premium Whiskey is not just about honoring a hidden figure in whiskey history.

It’s also a tale of remarkable financial success and strategic growth.

The company’s unconventional approach to seeking funding, rejecting venture capital and private equity. Proved to be a success, as it allowed the brand to maintain its mission and core values.

In just a few years, Uncle Nearest has established a sprawling distillery in Tennessee, expanded to France by acquiring the largest Grand Champagne vineyard in Cognac, and charted a stellar growth trajectory.

The company’s valuation paints a compelling financial narrative, cementing its unicorn status.

Future Aspirations and Vision

Fawn Weaver’s vision for Uncle Nearest extends far beyond its current manifestations.

She dreams of a future where the brand is valued at $50 billion, where the descendants of Nearest Green derive significant benefits. To make sure the world never forgets the contributions of this formerly enslaved master distiller.

Weaver’s vision for Uncle Nearest is one of not just commercial success, but cultural impact.

A vision where the spirit of Nearest Green permeates every drop of Uncle Nearest Premium Whiskey.

A vision where every glass raised in a toast does not just celebrate the taste but also the legacy of a man who played an instrumental role in whiskey history.

Conclusion: Legacy and Cultural Impact

Fawn Weaver’s journey, from uncovering a buried history to launching a billion-dollar whiskey brand, has been profound and inspiring.

She has shown us that business success can go hand in hand with honoring history and promoting diversity.

Her relentless pursuit of truth and dedication to righting historical wrongs has not only reshaped the narrative of American whiskey history, but also sparked a broader cultural movement.

Through her entrepreneurial spirit, Fawn has celebrated the life and legacy of Nearest Green, ensuring his contributions are remembered and celebrated.

As we look to the future, the story of Uncle Nearest Premium Whiskey is a testament to the power of perseverance. The importance of historical recognition, and the impact of a dedicated individual determined to challenge the status quo.

Under the leadership of this remarkable black business woman, Fawn Weaver, the legacy of Uncle Nearest continues to inspire a new generation of whiskey enthusiasts and industry professionals.

Reminding us all of the rich and varied history that shapes our present and future.

Explore the captivating journey of Fawn Weaver’s Uncle Nearest Premium Whiskey, visit the official website and delve into her book, Love & Whiskey.